BBDO Canada has teamed up with Tropicana to film an advertisement in Inuvik, Northwest Territories, where people spend 30 days in the winter in darkness, literally. A helium balloon filled with light was suspended into the air to recreate a sunrise during Inuvik's Sunrise Festival, a celebration for the sun's return. This ad has been viewed on Youtube approximately 50,000 times, so unfortunately, I don't feel too ahead of the crowd by posting this video. However, I wanted to point out the effective "shock value" of the ad; most likely, the people of Inuvik will never see this spectacle again, so imagine living in almost 30 days of darkness and waking up to a helium ball of light! Tropicana distributed free cartons of orange juice to each household, which interestingly sells for $12-$13 per carton. (!)
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment