coca cola co-branding collage

Packaging sells. Well, maybe not to everyone, but packaging is the selling point for me in many battle-of-the-brand scenarios. I'm always persuaded by packaging that something is superior than another. Even though I'm a marketing major, Coke persuaded me, with packaging, that these products were superior to "normal" cokes. More after the jump. (!)

Coke x 100th anniversary Selfridges UK

Coke light x French fashion designer Nathalie Rykiel

Coke x Justice

Coke x shoe designer Manolo Blahnik

Coke light x Italian fashion house Moschino