I feel famous.

Nokia ad in South Korean metro station equipped with motion sensors that triggered the flashbulbs of paparazzi cameras to go off when people walked by the display. It was used to promote the launch of the D700 model in the South Korean market. (!)

(coolhunter)

Victoria's Secret, there's a rival in town.

Victoria's Secret bears the #1 brand recall position in my mind when we speak of lingerie fashion shows. However, Sonia Rykiel for H&M's collaboration gives the lingerie brand a run for its money. Using a different fantastical approach - one that includes a bit of whimsy, Sonia Rykiel mixes in her Parisian chic attitude with H&M's mass appeal in a genius way. H&M invited 200 bloggers to the show for strategic infiltration of media in the blogosphere and the company also streamed the show online. Although Victoria's Secret's show arguably remained in the spotlight, the fashion spectacle was a successful move for H&M to snatch a piece of the pre-holiday season pie while everyone was still thinking about underwear.

Since this topic is a bit 2009, I'm filing it under inspiration (more pictures after the jump). (!)

Objects of Mass Consumption + Art

The idea of mass consumed objects and art may have its roots in mere screen prints of a Campbell's soup can signed by Andy Warhol to be sold and consumed by the masses; but today, the idea has evolved to the point where consumers can consume art while they are in the act of consumption.. sound a bit confusing? Just look at the photos after the jump. (!)

(flickr)

Spread Happiness

As January marks the beginning of a new semester - and hence, another 3 months of a junk food diet, marketers armed with this fact are eagerly seeking ways to target the student body.

Despite having read that Coca-Cola is abandoning further social media platforms (FastCompany), this video caught my eye the other day. Can Coke come to McGill next? Because I'm sure that we all could use some caffeine fixes as the exam and midterm season is, well, approaching faster than we think. (!)

Modern Icon

As iconic brands are still considered a rare breed, reaching the level of iconicism for the masses becomes a core competency that no competitor can imitate. However, this risky ad attempts to boast a company's omnipresent image by removing the obvious mother brand associations while still achieving next to immediate recognition. I do wonder if it is just as recognizable in the Swedish market it was developed for.. thoughts?

Can you guess what icon the ad represents?

(source: ibelieveinadv)

Is it too easy? Or are we all geniuses? ;) (!)