As January marks the beginning of a new semester - and hence, another 3 months of a junk food diet, marketers armed with this fact are eagerly seeking ways to target the student body.
Despite having read that Coca-Cola is abandoning further social media platforms (FastCompany), this video caught my eye the other day. Can Coke come to McGill next? Because I'm sure that we all could use some caffeine fixes as the exam and midterm season is, well, approaching faster than we think. (!)
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