Lady Gaga has been recently signed as the Creative Director for Polaroid - a brand that indisputably needs reviving. With Gaga's global outreach and her reputation for avant-garde, creative self-expression, will Gaga's brand associations successfully transfer over to Polaroid to help bring the brand back to its high point of instant photography craze? I am actually excited to see how this will work out. The collaboration is definitely a bold but smart move for Polaroid, as Gaga is seen as not only an idol, but a creative maven by millions (be they fans or not). (!)
(luxor)
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