Co-creation is so hot right now.

Axe has teamed up with 25 college-aged customers to create the ad for their new fragrance, je m'excuse, body spray "Lynx Twist". The scent supposedly changes throughout the day (AdAge). As I think of locker rooms and high school jocks when Axe comes to mind, this ad is actually pretty cool and hip which are obviously great aspirational values for Axe to promote. Anyway, let's skip the talk and admire the great collaborational efforts from Axe. (!)

Gaga x Polaroid

Lady Gaga has been recently signed as the Creative Director for Polaroid - a brand that indisputably needs reviving. With Gaga's global outreach and her reputation for avant-garde, creative self-expression, will Gaga's brand associations successfully transfer over to Polaroid to help bring the brand back to its high point of instant photography craze? I am actually excited to see how this will work out. The collaboration is definitely a bold but smart move for Polaroid, as Gaga is seen as not only an idol, but a creative maven by millions (be they fans or not). (!)

(luxor)