As iconic brands are still considered a rare breed, reaching the level of iconicism for the masses becomes a core competency that no competitor can imitate. However, this risky ad attempts to boast a company's omnipresent image by removing the obvious mother brand associations while still achieving next to immediate recognition. I do wonder if it is just as recognizable in the Swedish market it was developed for.. thoughts?
Can you guess what icon the ad represents?
(source: ibelieveinadv)
Is it too easy? Or are we all geniuses? ;) (!)
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